Measuring the Effectiveness of CGM

When researching an advertisers biggest problem you will find that measurement tools are at the top of the list. BuzzLogic is helping to relieve some of this frustration. By implementing the four metrics below a company can determine the influential players in social media:

• Site's contextual relevance to a topic area specified by the client

• Frequency of content publication on the topic

• Number of inbound links

• Traffic

By using these tools , marketers can successfully target their ads and media toward the proper audience, leading to greater promotion. Consumer generated media executed successfully will identify and market to a firm's consumers in a more efficient manner.

Is CGM selling out?

There’s a new user to myspace.com and facebook.com—corporate America.

Web sites like Myspace.com and facebook.com are allowing companies on to the site so they can market to its users. Users of these Web sites, mostly people ages 18 to 24, have been notoriously known for slipping under the radar. Well, not anymore. Myspace.com is allowing users to redesign their pages with company logos, which also has a link to the company’s Web site, according to the iMedia Connection article.

On the other hand, facebook.com allows companies to create groups, which market to users by offering discounts and deals on merchandise. Some companies that have taken advantage of this new marketing technique are Jones Soda, Apple, and Victoria’s Secret.

This unique blend of marketing and consumer generated media is extremely cost effective because the audience is already provided. Companies just need to situate themselves on the site and the users do the rest.