Thursday, April 12, 2007

Seeing Success from Failure

Facebook.com, which is the No. 2 social networking site, has recently seen a huge increase in the number of users since its stumble in September, according to an article from Reuters.

A comScore report confirms that Facebook.com now has 24.8 million visitors worldwide-- that's 75 percent growth since September. The key to this success isn't something built upon a complex marketing strategy, it's simply learning from the mistakes and moving forward. The site solicited feedback from its users on different features and has implemented that feedback to add and take away features as necessary.

Too often corporate policy ties rewards and promotions to performance; therefore, leaving little room for error. In reality, it is failure that teaches a company the most because knowing what doesn't work will lead to what does. Instead of treating failure as an aberrant event, try using failure as a motivating tactic for employees.

Labels: ,