Wednesday, March 07, 2007

A Sporty New Social Netowrking Site

With the popularity of social networking sites like MySpace increasing, many new competitors have entered the market trying to achieve the same success. However, as many have found, it is not easy to generate a following. MySportvideos.com, which is the first online social networking site dedicated to sports, knew this when it decided to create a site for an untapped market.

This unique site allows children from ages 8-18 to track and share their sport videos and stats with friends, family, team members, coaches and fans. The site can be a great resource for professional and college recruiters looking for their next major player. And marketers can see which sports are popular and which are not.

The site dedicates a different category for each sport and plans on having a sponsor for each group. According to an article from emediawire the sports site just signed a 2-year contract with MLB great Tom Glavine of the NYMets, who will head the baseball category.

This site is definitely a refreshing idea and it opens up the social networking industry to many new avenues. Just another example of how creativity leads to connectivity with consumers.

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