Consumers For Hire

The newest thing with online media is actually hiring consumers to do the work for advertisers, according to AdAge.

XLNTads is initiating this concept allowing marketers to post concepts and consumers to choose which ones they want to produce. Marketers will save a substantial amount of money with this operation and it will provide a more personalized viewpoint in the ads.

Consumers are already utilizing this media on a consistent basis, so why shouldn't corporations use them? Consumers can easily identify what would appeal to them in online media and will sufficiently target appropriate markets by having this knowledge.

It's a Man's World (At least Online)

If marketers are desperately searching for males, they should focus their attention online. Of the study MediaPost conducted, 41 percent consumed online media. That sample also found that men aged 18-34 represent over two-thirds of adults who view YouTube and other user-generated content daily.

That is a lot of consumer generated media being used by this group and marketers need to take notice. Even retailers are targeting consumers with user generated content. It is a fail-safe resource that must be executed to maintain a strong market presence among this group.