Online Video to the Rescue

Among consumers aged 12 and older, 44 percent use online video media. That's approximately 100 million people viewing online digital videos. And one in four Americans has downloaded a digital video file.

The 2006 biannual digital video study by Ipsos Insight from Motion realized that the primary reason for that number not being higher was due to consumers unwillingness to pay for streaming videos. This presents a valuable opportunity for marketers as they may sponsor these short films and move onto full feature films to subsidize the cost. Marketers may utilize this media by coordinating their name with the sought out video and or include product placements within the sponsored films.

This is such a grand possibility to grow brand awareness and establish the companies online identity that it would be unreasonable not to pursue this avenue. The demand for this media is expanding at an amplified rate.