Host of Your Own Domain

MySpace.com doesn't understand the term slow down. The latest article from Broadcasting and Cable, reported that the site has a new initiative that will launch soon.

The new service allows users to "host" streams of shows on their home page. This seems like a selfless act by marketers to increase consumer control over media, but it's so much more. It's a one-site stop for marketers to reach a target demographic because MySpace had 64.4 million unique visitors as of February; this is the stuff marketers' dreams are made of.

Media companies are the most likely candidates to team with social networking sites because the nature of the business lends itself to mass marketing, but companies need to stay ahead of the curve and determine creative ways to use social networking sites to their advantage because the connection with users is already in place.