Social Network Garners Reputation for Advertising

Although television and print are the usual advertising media that companies use to spread the word about their product or services, many companies have turned to less recognizable but more innovative methods to deliver their message. According to an article from Media Post, Anheuser-Busch is one taking this route, opting to promote its "Here's to Beer" campaign on the new social networking site MingleNow.com.

Although partnering with a new start-up site is risky, the youth of MingleNow will actually provide a benefit for A-B. Since the partnership began at the start of the site's development, A-B's campaign can be completely integrated into the social networking service. A-B will be the only brand to appear directly on the site. The idea behind this exclusive campaign will be to ask visitors to post pictures of friends toasting with beer bottles or mugs.