Retail Dresses up Online Videos

Online video is taking over! With all the studies on consumer generated media, retail outlets finally realized the impact they can have on consumers by utilizing this medium. Stores like Kohl's are using this medium to target its consumers by allowing its viewers to click on ads to find out product information, like its price and whether or not it is available, according to a MarketingVox article.

These videos are dubbed by Video Hyperlink, a program from Microsoft and its adCenter Lab development group. It is the first program from this group and offers numerous videos by both businesses and consumers. This service is similar to YouTube as it offers news and other consumer generated content, but it should provide great results for marketers as this is the new way of addressing the market. Retailers need to harness this new technology to continue adding value for the consumer.