It's a Man's World (At least Online)

If marketers are desperately searching for males, they should focus their attention online. Of the study MediaPost conducted, 41 percent consumed online media. That sample also found that men aged 18-34 represent over two-thirds of adults who view YouTube and other user-generated content daily.

That is a lot of consumer generated media being used by this group and marketers need to take notice. Even retailers are targeting consumers with user generated content. It is a fail-safe resource that must be executed to maintain a strong market presence among this group.