Measuring the Effectiveness of CGM

When researching an advertisers biggest problem you will find that measurement tools are at the top of the list. BuzzLogic is helping to relieve some of this frustration. By implementing the four metrics below a company can determine the influential players in social media:

• Site's contextual relevance to a topic area specified by the client

• Frequency of content publication on the topic

• Number of inbound links

• Traffic

By using these tools , marketers can successfully target their ads and media toward the proper audience, leading to greater promotion. Consumer generated media executed successfully will identify and market to a firm's consumers in a more efficient manner.