Building Loyalty Through Relationships

Building affinities with consumers is key to maintaining a long-lasting relationship and Enclave Affinitive has developed the components to establish that contingency. The site provides a community where consumers can research and educate themselves on everything from advertisements to products, and give their feedback. The site also allows consumers to develop their own content, using videos, reviews, banners and icons.

By providing such a range of self expression, viral marketing takes off. Users can invite others to this site, which creates buzz around the site's abilities. Enthused users will remain loyal and build their trust with one another and the various brands discussed.

The benefit of sites like Enclave to other businesses is all the consumer-generated media it provides. Consumers share their likes and dislikes while providing an abundance of information on themselves. Businesses can then use this information to better target these groups through modified products and advertising.