There's a new kid on the social networking block

It is obvious that consumers are enamored with the ability to create and post personally created videos on the web for everyone in cyberspace to see. However, just when consumers thought sites like YouTube and MySpace where the newest form of user generated media, a new, unpredictable option was unveiled.

In an article from mediapost,a new site called Stickham has taken the idea of social networking and morphed it into something not even the CGM giants imagined. The site is based on allowing users to connect with others through webcams. Users post profiles and go online to chat with anyone from anywhere with the added benefits of being able to see them.

The site also provides users access to live video feeds of celebrities, musicians, and many other popular personalities. On a recent live chat with comedian Jamie Kennedy an astounding 10,000 members watched. This interest shows consumers approval of the site's new services. However, there are some pitfalls to the added fun and freedom provided by this site.

The site's webcam component makes the job of filtering out obscene or indecent behavior rather difficult. Even though Stickham bans offensive material, with live feeds, it is impossible to enforce. With more freedom comes more danger. Users will have to decide if they are willing to deal with the possibility of viewing obscene content. Either way, it seems that the options this site offers definitely have the potential to surpass the success of sites like MySpace and Youtube. This site may be the beginning of social networking evolution with consumers reaping the benefits of improved communications.