NBA Partners With Social Networking Site

With millions of people visiting YouTube daily it is not surprising that the National Basketball Association would want to partner with the social networking site, according to a techshout article.

To create another advertising platform for the organization, the NBA has decided to work with YouTube and create a branded channel on the video-sharing portal. The new marketing tool will provide fans with highlights of past NBA games and behind the scenes footage. In addition the channel will allow users to upload videos of their own skills to the site. Every week the uploaded videos will be judged by NBA experts, and the winners will be featured in "NBA Top 10 on YouTube."

This is yet another example of marketing shifting its focus from telling to showing. This new interactive tool is the future of marketing and companies, sports related or not, need to understand that allowing users to partake in the experience solidifies the promotion in the vast expanse that is the consumer's mind.