Is CGM selling out?

There’s a new user to myspace.com and facebook.com—corporate America.

Web sites like Myspace.com and facebook.com are allowing companies on to the site so they can market to its users. Users of these Web sites, mostly people ages 18 to 24, have been notoriously known for slipping under the radar. Well, not anymore. Myspace.com is allowing users to redesign their pages with company logos, which also has a link to the company’s Web site, according to the iMedia Connection article.

On the other hand, facebook.com allows companies to create groups, which market to users by offering discounts and deals on merchandise. Some companies that have taken advantage of this new marketing technique are Jones Soda, Apple, and Victoria’s Secret.

This unique blend of marketing and consumer generated media is extremely cost effective because the audience is already provided. Companies just need to situate themselves on the site and the users do the rest.