Consumer Created Ad to Play During the Super Bowl

Although many individuals have become accustomed to placing their homemade movies on popular sites like YouTube to display their talent, they are now going to actually have a chance for an even larger audience to view their ideas. Frito-Lay is holding a contest for the best homemade Doritos commercial. Currently there are five remaining finalist and the winner will have their ad run during the Super Bowl. Not only will 90 million viewers watch this ad, but Frito-Lay will also be paying $2.6 million for it to run during this Sunday's game. This is a large risk for Fritos-Lays to take when all of their competitors have spent millions to perfect their much-anticipated Super Bowl ads. However, maybe it's not such a bad idea. Some of the finalist's commercials only cost a mere $150 to make. It's quite a savings for a very original commercial. I wonder how many more companies will continue this new idea at next years Super Bowl.

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