Battle of the CGM: MySpace v. Bebo

Although MySpace.com is the most popular social network in the United States, its U.K. competitor Bebo is becoming extremely well known.

According to Marketingvox.com, this new recognition may be coming from the sites new advertising approaches. Bebo is set to roll out unique ad supported widgets. These small web applications will allow users to embed them in their profile to create a more personalized profile as well as make advertising more relevant to the user and their viewers. This new aspect of the site is very interesting and benefits the users in expressing themselves as well as the advertisers.

This combination of web ads and user viral marketing works well because to viewers it is disguised as user content not marketing. These soon added widgets will come in many forms, including interactive games and photo sharing with the possibilities being endless. The greatest magic trick for any marketer is to market without the consumer knowing he is being marketed to. With the new technology being rolled out by Bebo, this trick may be more than just hype.