MySpace Joins HBO's 'Entourage' Marketing Campaign

HBO is using Myspace to promote the return of the cult series entourage. This is the first time that the media outlet has assisted a marketer in carrying out a viral promotion, writes AdAge. HBO's "My Entourage" competition encourages vistors to create their own online group of friends using MySpace. The individual with the largest group of friends and who has the most interesting and unique profile page will win a handsome reward.