Plinking-Product Placement of the Future

Theres a new form of product placement on the rise- plinking. Have you ever been watching a video and seen a great pair of jeans or an awesome mp3 player, but have no idea of where to buy them? That is where plinking comes in.

Users will be able to pause a video and click on tagged items. Once a user clicks on an item, say that pair of jeans, they will be sent to an e-commerce page. According to clickz.com, not only will the content creators be able to plink video, viewers will also get in on the action. Under the plan of Entertainment Media Works a media firm specializing in product placement, viewers will be able to add links to existing video for a piece of the revenue share.