Stick It Through MySpace

Jessica Bendinger, director of the new movie Stick It created an online word of mouth campaign.

She created a MySpace page to target gymnasts, Fall Out Boys fans, cheerleaders and young homosexual guys. Her site quickly gained 6000 friends before Disney took over the page. With Disneys' upgraded design and features, 4000 more friends joined.

Consider that each of those 10,000 MySpace friends likely has from 50-3000 of their own friends. That equates to reaching a minimum of 500000 potential movie goers for a mimimal time investment of creating a MySpace page.