Consumers in Control

Gather.com is an up and coming social network site powered by CGM. After registering, for free, you are then allowed to post articles, pictures, tag, comment etc. on topics ranging from politics, travel, family relationships, anything you choose.

All posts are created from other users and any user can start a new topic. The content users provide are then ranked on the amount of traffic it drives, how often others recommend it to other users and how many are returning viewers to the post and all of this gains the users points. These points can then be turned into a cash amount in the form of gift cards, cash or donations.

A clickz.com article reports that with about 30,000 users, "More than 100 top earners are collecting over $100 per month, said Gather.com co-founder and CEO Tom Gerace, noting that some are earning up to $1,000 each month. He explained his goal is to flip the traditional publishing model by which a select group of writers are paid a per-word rate, and instead reward anybody and everybody who delivers quality content. Still, insisted Sullivan Stemberg-The points mean nothing. We're there because we love the site; we love the community."

This site is built on using CGM as a tool to increase consumer interaction with a brand and allowing the consumers to have all of the say.